Our QUALITY Brands

Since 1993, Ariat is one of the top Equestrian, Outdoor and Work boots brands in the world. Product quality is non-negotiable, and so is our collaborative culture and giving back to the communities we serve. 

Quality workwear known for exceptional durability, comfort, quality of construction and fit that you can feel in the fabrics and see in the performance. 

Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.

Founded in 1963, Carolina's focus has been to design and engineer functional work boots and safety footwear for men and women, with a particular emphasis on patented technology. 

As one of the oldest outdoor footwear brands in the world, Chippewa Boots continues the tradition today, supplying top-quality rugged boots and shoes for every purpose. Chippewa Work Boots are for the consumer who appreciates and demands the highest quality and ultimate value in his outdoor lifestyle footwear. 

The Williamson-Dickie Mfg. Co., better known as Dickies, is an American workwear company established in 1922.

Since its beginnings, Dickies has stood for the quality, toughness, and pride that embodies the spirit of the American worker. 

The Levi's brand epitomizes classic American style and effortless cool. Since the invention by Levi Strauss in 1873, Levi's jeans have been capturing the imagination and loyalty of people for generations. 

Since 1904, Family owned, Portwest has globally manufactured and distributed workwear, safetywear and PPE. Innovative production and design by an in-house team of experts lies at the heart of the Portwest advantage. 

Since 1953 Rothco has provided military and outdoor clothing  retailers with top quality merchandise and the finest service anywhere. From A.C.U'S and B.D.U'S to vintage military inspired clothing, including Fatigue Caps, Paratrooper Cargo Shorts and Pants, M-65 Field Jackets, Military Combat Boots, Vintage Backpacks and Messenger Bags. 

Tough. Rugged. Tenacious. Relentless.

Wolverine has been making seriously hard-working footwear since 1883. Our boots helped people like you build the railroads, the skyscrapers, and the highways that made America great. Today, we design footwear and apparel for the toughest work environments. 

 Thorogood® shoes are simply put, a classic. Tough, comfortable, and supportive boots.

Since 1892, safety and comfort to customers for over 130 years. 

 Made in USA with USA & Globally Sourced Components. Final construction always completed in our Union factories in Wisconsin. Through our commitment to American manufacturing, we proudly declare that we produce the finest footwear money can buy. 

For more than 60 years, Wrangler has taken pride in offering its consumers comfortable, durable, premium quality clothing.  Backed by a 100% satisfaction guarantee and available locally at Keefer's!

 Irish Setter became the brand for generations by proving itself in the field and on the job site. Today, more than 110 years of work boot experience, combined with the over 60-year legacy of Irish Setter outdoor footwear, results in purpose-built Irish Setter footwear for work and hunt. 

TRUSTED base layers for the MODERN ADVENTURE.

Thermal base layers (long underwear) manufactured by one of the three largest producers of thermals in the world and certainly the largest in the United States. 

Fully protected from wet, windy, snow, mud, and sticky situations. 

100% waterproof boots and footwear that withstand the muckiest situations in every season. Styles designed to work hard for every task and brave every condition—so you can be protected, productive, and always in your comfort zone,

no matter what the weather.

 Since 1937, Georgia Boot has been building America's Hardest Working Boot. 

Durable, long-lasting boots designed to handle different workplace hazards and everyday wear and tear.  

Naturally crafted, high-performance personal care products in manly scents with only the finest ingredients Mother Nature has to offer.